Dealer Reviews

Best Toyota Dealerships in Raleigh-Durham, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 10 min read
Featured image for Best Toyota Dealerships in Raleigh-Durham, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Raleigh-Durham metro. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

6 Toyota dealers in Raleigh-Durham currently clear the data threshold. Here’s how they rank.

Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Toyota dealer in Raleigh-Durham?

The best Toyota dealer in Raleigh-Durham by verified out-the-door price data is Leith Toyota (Raleigh, NC): A grade, 100/100 across 10 quotes from the past year, with no quoted add-ons in its 10 quotes from the past year.

Close behind:

  1. Toyota Of Goldsboro (Goldsboro), A grade, 98/100 across 4 quotes from the past year, with no quoted add-ons in its 4 quotes from the past year.
  2. Cma’s Rocky Mount Toyota (Rocky Mount), A grade, 94/100 across 5 quotes from the past year, with quoted add-ons on only 1 of its 5 quotes from the past year.

Best for:

  • Lowest dealer fees: Leith Toyota (Raleigh), $747, against the NC median of $866.
  • No quoted add-ons: Leith Toyota (Raleigh), none in its 10 quotes from the past year.
  • Most quotes, past year: Mark Jacobson Toyota (Durham), 15 quotes from the past year behind its A.

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

Top 6 Toyota Dealers in Raleigh-Durham

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Leith Toyota

Grade: A · Score: 100/100 · Raleigh, NC

Leith Toyota is the top-graded Toyota dealer in the Raleigh-Durham metro by verified data — A grade, 100/100, based on 10 quotes from the past year.

  • Dealer fees: $747 — below the NC median of $866
  • Quoted add-ons: None in 10 quotes from the past year
  • Quotes, past year: 10

See full review & verified quotes →

#2 — Toyota Of Goldsboro

Grade: A · Score: 98/100 · Goldsboro, NC

Toyota Of Goldsboro put no quoted add-ons on any of its 4 quotes from the past year — rare for an A-grade Toyota dealer.

  • Dealer fees: $899 — above the NC median of $866
  • Quoted add-ons: None in 4 quotes from the past year
  • Quotes, past year: 4

See full review & verified quotes →

#3 — Cma’s Rocky Mount Toyota

Grade: A · Score: 94/100 · Rocky Mount, NC

Quoted add-ons showed on only 20% of Cma’s Rocky Mount Toyota’s quotes from the past year — restrained by segment standards.

  • Dealer fees: $899 — above the NC median of $866
  • Quoted add-ons: On 1 of 5 quotes from the past year (20%)
  • Quotes, past year: 5

See full review & verified quotes →

#4 — Fred Anderson Toyota Of Sanford

Grade: A · Score: 91/100 · Sanford, NC

Fred Anderson Toyota Of Sanford earns an A-grade on the CarEdge Dealer Transparency Index, based on 7 quotes from the past year.

  • Dealer fees: $799 — below the NC median of $866
  • Quoted add-ons: On 4 of 7 quotes from the past year (57%)
  • Quotes, past year: 7

See full review & verified quotes →

#5 — Mark Jacobson Toyota

Grade: A · Score: 90/100 · Durham, NC

Mark Jacobson Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 15 quotes from the past year.

  • Dealer fees: $815 — below the NC median of $866
  • Quoted add-ons: On 7 of 15 quotes from the past year (47%)
  • Quotes, past year: 15

See full review & verified quotes →

#6 — Fred Anderson Toyota Of Raleigh

Grade: B · Score: 86/100 · Raleigh, NC

Quoted add-ons appear on 63% of Fred Anderson Toyota Of Raleigh’s quotes from the past year — the highest rate on this list. Ask for an itemized OTD before signing.

  • Dealer fees: $799 — below the NC median of $866
  • Quoted add-ons: On 5 of 8 quotes from the past year (63%)
  • Quotes, past year: 8

See full review & verified quotes →

Limited Data

These Toyota dealers in the Raleigh-Durham metro have verified OTD data, but not yet enough quotes from the past year to rank. We’re actively collecting more quotes for these dealers.

  • Deacon Jones Auto Group (Smithfield, NC) — based on 1 quote from the past year. View dealer page
  • Carter Myers Automotive (Rocky Mount, NC) — based on 3 quotes from the past year. View dealer page
  • Hubert Vester Toyota (Wilson, NC) — based on 2 quotes from the past year. View dealer page

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

Raleigh-Durham Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Leith ToyotaRaleighA100$747None10
2Toyota Of GoldsboroGoldsboroA98$899None4
3Cma’s Rocky Mount ToyotaRocky MountA94$89920%5
4Fred Anderson Toyota Of SanfordSanfordA91$79957%7
5Mark Jacobson ToyotaDurhamA90$81547%15
6Fred Anderson Toyota Of RaleighRaleighB86$79963%8

For the live list, including dealers graded since this page last updated, see the live Toyota dealer rankings near Raleigh-Durham on the CarEdge Dealer Transparency Index.

Compare Toyota Dealers in Other Metros

CarEdge has graded Toyota dealers in 74 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

Share
Dealer Reviews Car Buying Toyota

Sponsored by Insurify

Are you overpaying for car insurance?

Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.

Compare Rates Free

*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*

Read Next

Dealer Reviews

Best Acura Dealerships near Gadsden-Anniston, AL

CarEdge graded Acura dealers within 100 miles of Gadsden-Anniston, AL using verified out-the-door quotes. See transparency grades, dealer fees and quoted add-ons before you visit.

Free Resource

Get our free car buying cheat sheets & guides

7 PDFs to help you negotiate smarter and spend less at the dealership.

Get FREE Cheat Sheets

Stay on top of car news

No spam, only useful & relevant information and recommendations.

By signing up, you agree to CarEdge's Privacy Policy and Terms and Conditions.

Related Guides