Dealer Reviews

Best Toyota Dealerships in Milwaukee, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 10 min read
Featured image for Best Toyota Dealerships in Milwaukee, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Milwaukee metro. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

8 Toyota dealers in Milwaukee currently clear the data threshold. Here’s how they rank.

Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Toyota dealer in Milwaukee?

The best Toyota dealer in Milwaukee by verified out-the-door price data is Heiser Toyota (Milwaukee, WI): A grade, 100/100 across 15 quotes from the past year, with no quoted add-ons in its 15 quotes from the past year.

Close behind:

  1. Wilde Toyota (West Allis), A grade, 100/100 across 5 quotes from the past year, with no quoted add-ons in its 5 quotes from the past year.
  2. Kenosha Toyota (Kenosha), A grade, 99/100 across 27 quotes from the past year, with no quoted add-ons in its 27 quotes from the past year.

Best for:

  • Lowest dealer fees: Kenosha Toyota (Kenosha), $389, against the WI median of $497.
  • No quoted add-ons: Kenosha Toyota (Kenosha), none in its 27 quotes from the past year.
  • Most quotes, past year: Kenosha Toyota (Kenosha), 27 quotes from the past year behind its A.

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

Top 8 Toyota Dealers in Milwaukee

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Heiser Toyota

Grade: A · Score: 100/100 · Milwaukee, WI

Heiser Toyota is the top-graded Toyota dealer in the Milwaukee metro by verified data — A grade, 100/100, based on 15 quotes from the past year.

  • Dealer fees: $479 — below the WI median of $497
  • Quoted add-ons: None in 15 quotes from the past year
  • Quotes, past year: 15

See full review & verified quotes →

#2 — Wilde Toyota

Grade: A · Score: 100/100 · West Allis, WI

Wilde Toyota put no quoted add-ons on any of its 5 quotes from the past year — rare for an A-grade Toyota dealer.

  • Dealer fees: $437 — below the WI median of $497
  • Quoted add-ons: None in 5 quotes from the past year
  • Quotes, past year: 5

See full review & verified quotes →

#3 — Kenosha Toyota

Grade: A · Score: 99/100 · Kenosha, WI

Kenosha Toyota holds the A grade across 27 quotes from the past year — a substantial sample size.

  • Dealer fees: $389 — below the WI median of $497
  • Quoted add-ons: None in 27 quotes from the past year
  • Quotes, past year: 27

See full review & verified quotes →

#4 — Serra Toyota

Grade: A · Score: 97/100 · Milwaukee, WI

Not one of Serra Toyota’s 17 quotes from the past year carried a quoted add-on — a clean record at the A grade.

  • Dealer fees: $537 — above the WI median of $497
  • Quoted add-ons: None in 17 quotes from the past year
  • Quotes, past year: 17

See full review & verified quotes →

#5 — Classic Toyota

Grade: A · Score: 96/100 · Waukegan, IL

Classic Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 7 quotes from the past year.

  • Quotes, past year: 7

See full review & verified quotes →

#6 — Toyota Of Fox Lake

Grade: A · Score: 94/100 · Fox Lake, IL

Toyota Of Fox Lake earns an A-grade on the CarEdge Dealer Transparency Index, based on 10 quotes from the past year.

  • Quotes, past year: 10

See full review & verified quotes →

#7 — Zeigler Toyota Racine

Grade: A · Score: 92/100 · Mount Pleasant, WI

Zeigler Toyota Racine earns an A-grade on the CarEdge Dealer Transparency Index, based on 10 quotes from the past year.

  • Dealer fees: $437 — below the WI median of $497
  • Quoted add-ons: On 4 of 10 quotes from the past year (40%)
  • Quotes, past year: 10

See full review & verified quotes →

#8 — Umansky Motor Cars

Grade: B · Score: 89/100 · Glendale, WI

Umansky Motor Cars earns a solid B on verified data — solid fundamentals.

  • Dealer fees: $499 — above the WI median of $497
  • Quoted add-ons: On 1 of 4 quotes from the past year (25%)
  • Quotes, past year: 4

See full review & verified quotes →

Limited Data

These Toyota dealers in the Milwaukee metro have verified OTD data, but not yet enough quotes from the past year to rank. We’re actively collecting more quotes for these dealers.

  • Toyota Of Brookfield (Brookfield, WI) — based on 2 quotes from the past year. View dealer page
  • Brown Toyota (Milwaukee, WI) — based on 1 quote from the past year. View dealer page
  • Heiser Automotive Group (Glendale, WI) — based on 1 quote from the past year. View dealer page
  • Kunes Auto Group (Delavan, WI) — based on 1 quote from the past year. View dealer page
  • Russ Darrow Toyota (West Bend, WI) — based on 1 quote from the past year. View dealer page

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

Milwaukee Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Heiser ToyotaMilwaukeeA100$479None15
2Wilde ToyotaWest AllisA100$437None5
3Kenosha ToyotaKenoshaA99$389None27
4Serra ToyotaMilwaukeeA97$537None17
5Classic ToyotaWaukeganA96——7
6Toyota Of Fox LakeFox LakeA94——10
7Zeigler Toyota RacineMount PleasantA92$43740%10
8Umansky Motor CarsGlendaleB89$49925%4

For the live list, including dealers graded since this page last updated, see the live Toyota dealer rankings near Milwaukee on the CarEdge Dealer Transparency Index.

Compare Toyota Dealers in Other Metros

CarEdge has graded Toyota dealers in 74 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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