Dealer Reviews

Best Toyota Dealerships in Huntsville, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 9 min read
Featured image for Best Toyota Dealerships in Huntsville, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Huntsville metro. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

5 Toyota dealers in Huntsville currently clear the data threshold. It’s a smaller field, so treat this as a focused shortlist and still gather your own quotes. Here’s how they rank.

Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Toyota dealer in Huntsville?

The best Toyota dealer in Huntsville by verified out-the-door price data is Sand Mountain Toyota (Albertville, AL): A grade, 100/100 across 4 quotes from the past year, with no quoted add-ons in its 4 quotes from the past year.

Close behind:

  1. Landers Mclarty Toyota (Fayetteville), A grade, 95/100 across 5 quotes from the past year, with quoted add-ons on only 1 of its 5 quotes from the past year.
  2. High Country Toyota (Scottsboro), A grade, 90/100 across 20 quotes from the past year, with quoted add-ons on only 2 of its 20 quotes from the past year.

Best for:

  • Lowest dealer fees: Sand Mountain Toyota (Albertville), $689, against the AL median of $799.
  • No quoted add-ons: Sand Mountain Toyota (Albertville), none in its 4 quotes from the past year.
  • Most quotes, past year: Bill Penney Toyota (Huntsville), 22 quotes from the past year behind its B.

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

Top 5 Toyota Dealers in Huntsville

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Sand Mountain Toyota

Grade: A · Score: 100/100 · Albertville, AL

Sand Mountain Toyota is the top-graded Toyota dealer in the Huntsville metro by verified data — A grade, 100/100, based on 4 quotes from the past year.

  • Dealer fees: $689 — below the AL median of $799
  • Quoted add-ons: None in 4 quotes from the past year
  • Quotes, past year: 4

See full review & verified quotes →

#2 — Landers Mclarty Toyota

Grade: A · Score: 95/100 · Fayetteville, TN

Landers Mclarty Toyota put quoted add-ons on just 20% of its quotes from the past year — light for an A-grade dealer.

  • Dealer fees: $950 — above the TN median of $829
  • Quoted add-ons: On 1 of 5 quotes from the past year (20%)
  • Quotes, past year: 5

See full review & verified quotes →

#3 — High Country Toyota

Grade: A · Score: 90/100 · Scottsboro, AL

High Country Toyota holds the A grade across 20 quotes from the past year — a substantial sample size.

  • Dealer fees: $899 — above the AL median of $799
  • Quoted add-ons: On 2 of 20 quotes from the past year (10%)
  • Quotes, past year: 20

See full review & verified quotes →

#4 — Bill Penney Toyota

Grade: B · Score: 88/100 · Huntsville, AL

Bill Penney Toyota holds the B grade across 22 quotes from the past year — a substantial sample size.

  • Dealer fees: $1,015 — above the AL median of $799
  • Quoted add-ons: On 1 of 22 quotes from the past year (5%)
  • Quotes, past year: 22

See full review & verified quotes →

#5 — Serra Toyota Of Decatur

Grade: B · Score: 82/100 · Decatur, AL

Quoted add-ons appear on 83% of Serra Toyota Of Decatur’s quotes from the past year — the highest rate on this list. Ask for an itemized OTD before signing.

  • Dealer fees: $899 — above the AL median of $799
  • Quoted add-ons: On 5 of 6 quotes from the past year (83%)
  • Quotes, past year: 6

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

Huntsville Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Sand Mountain ToyotaAlbertvilleA100$689None4
2Landers Mclarty ToyotaFayettevilleA95$95020%5
3High Country ToyotaScottsboroA90$89910%20
4Bill Penney ToyotaHuntsvilleB88$1,0155%22
5Serra Toyota Of DecaturDecaturB82$89983%6

For the live list, including dealers graded since this page last updated, see the live Toyota dealer rankings near Huntsville on the CarEdge Dealer Transparency Index.

Compare Toyota Dealers in Other Metros

CarEdge has graded Toyota dealers in 74 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

Share
Dealer Reviews Car Buying Toyota

Sponsored by Insurify

Are you overpaying for car insurance?

Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.

Compare Rates Free

*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*

Read Next

Dealer Reviews

Best Acura Dealerships near Gadsden-Anniston, AL

CarEdge graded Acura dealers within 100 miles of Gadsden-Anniston, AL using verified out-the-door quotes. See transparency grades, dealer fees and quoted add-ons before you visit.

Free Resource

Get our free car buying cheat sheets & guides

7 PDFs to help you negotiate smarter and spend less at the dealership.

Get FREE Cheat Sheets

Stay on top of car news

No spam, only useful & relevant information and recommendations.

By signing up, you agree to CarEdge's Privacy Policy and Terms and Conditions.

Related Guides