Dealer Reviews

Best Toyota Dealerships in Jacksonville, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 9 min read
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This is the CarEdge Dealer Transparency Index ranking for Toyota dealers in the Jacksonville metro. We graded every Toyota dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

5 Toyota dealers in Jacksonville currently clear the data threshold. It’s a smaller field — 1 more Toyota dealer is tracked below but does not yet have enough verified quotes to grade — so treat this as a focused shortlist and still gather your own quotes. Here’s how they rank.

Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Toyota dealer in Jacksonville?

The best Toyota dealer in Jacksonville by verified out-the-door price data is Coggin Toyota At The Avenues (Jacksonville, FL): A grade, 97/100 across 14 quotes from the past year, with $998 in dealer fees, under the FL median of $1,299.

Close behind:

  1. Keith Pierson Toyota (Jacksonville), A grade, 91/100 across 11 quotes from the past year, with $978 in dealer fees, under the FL median of $1,299.
  2. Beaver Toyota St. Augustine (St. Augustine), B grade, 89/100 across 24 quotes from the past year, with $999 in dealer fees, under the FL median of $1,299.

Best for:

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

Top 5 Toyota Dealers in Jacksonville

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Coggin Toyota At The Avenues

Grade: A · Score: 97/100 · Jacksonville, FL

Coggin Toyota At The Avenues is the top-graded Toyota dealer in the Jacksonville metro by verified data — A grade, 97/100, based on 14 quotes from the past year.

  • Dealer fees: $998 — below the FL median of $1,299
  • Quoted add-ons: On 2 of 14 quotes from the past year (14%)
  • Quotes, past year: 14

See full review & verified quotes →

#2 — Keith Pierson Toyota

Grade: A · Score: 91/100 · Jacksonville, FL

Keith Pierson Toyota earns an A-grade on the CarEdge Dealer Transparency Index, based on 11 quotes from the past year.

  • Dealer fees: $978 — below the FL median of $1,299
  • Quoted add-ons: On 5 of 11 quotes from the past year (45%)
  • Quotes, past year: 11

See full review & verified quotes →

#3 — Beaver Toyota St. Augustine

Grade: B · Score: 89/100 · St. Augustine, FL

Beaver Toyota St. Augustine holds the B grade across 24 quotes from the past year — a substantial sample size.

  • Dealer fees: $999 — below the FL median of $1,299
  • Quoted add-ons: On 7 of 24 quotes from the past year (29%)
  • Quotes, past year: 24

See full review & verified quotes →

#4 — Butler Toyota Of Jacksonville

Grade: B · Score: 86/100 · Jacksonville, FL

Butler Toyota Of Jacksonville put no quoted add-ons on any of its 12 quotes from the past year — rare for a B-grade Toyota dealer.

  • Dealer fees: $1,530 — above the FL median of $1,299
  • Quoted add-ons: None in 12 quotes from the past year
  • Quotes, past year: 12

See full review & verified quotes →

#5 — Arlington Toyota

Grade: C · Score: 73/100 · Jacksonville, FL

Arlington Toyota grades a C — quoted add-ons appear on 84% of its quotes from the past year. Ask for an itemized OTD before signing.

  • Dealer fees: $1,093 — below the FL median of $1,299
  • Quoted add-ons: On 26 of 31 quotes from the past year (84%)
  • Quotes, past year: 31

See full review & verified quotes →

Limited Data

These Toyota dealers in the Jacksonville metro have verified OTD data, but not yet enough quotes from the past year to rank. We’re actively collecting more quotes for these dealers.

  • Moses Auto Group (Jacksonville, FL) — based on 3 quotes from the past year. View dealer page

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

Jacksonville Toyota Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Coggin Toyota At The AvenuesJacksonvilleA97$99814%14
2Keith Pierson ToyotaJacksonvilleA91$97845%11
3Beaver Toyota St. AugustineSt. AugustineB89$99929%24
4Butler Toyota Of JacksonvilleJacksonvilleB86$1,530None12
5Arlington ToyotaJacksonvilleC73$1,09384%31

For the live list, including dealers graded since this page last updated, see the live Toyota dealer rankings near Jacksonville on the CarEdge Dealer Transparency Index.

Compare Toyota Dealers in Other Metros

CarEdge has graded Toyota dealers in 74 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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