Dealer Reviews

Best Ford Dealerships in San Francisco Bay, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 15 min read
Featured image for Best Ford Dealerships in San Francisco Bay, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the San Francisco Bay metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

12 Ford dealers in San Francisco Bay currently clear the data threshold. Here’s how they rank. Two of them, Serramonte Ford and Fremont Ford, are CarEdge Certified.

Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Ford dealer in San Francisco Bay?

The best Ford dealer in San Francisco Bay by verified out-the-door price data is Serramonte Ford (Colma, CA): A grade, 100/100 across 4 quotes from the past year, with 4 quotes from the past year behind the grade.

Close behind:

  1. Hansel Ford (Santa Rosa), A grade, 100/100 across 8 quotes from the past year, with no quoted add-ons in its 8 quotes from the past year.
  2. Fremont Ford (Newark), A grade, 99/100 across 19 quotes from the past year, with $85 in dealer fees, under the CA median of $117.

Best for:

  • Lowest dealer fees: Fremont Ford (Newark), $85, against the CA median of $117.
  • No quoted add-ons: Ford Fairfield (Fairfield), none in its 40 quotes from the past year.
  • Most quotes, past year: Ford Fairfield (Fairfield), 40 quotes from the past year behind its A.

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

CarEdge Certified Ford Dealers in San Francisco Bay

Serramonte Ford and Fremont Ford are the CarEdge Certified Ford dealers in San Francisco Bay. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:

  • All-in out-the-door price up front
  • No surprise add-ons
  • Fast, real answers
  • An honest, no-pressure experience

CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

Serramonte Ford: CarEdge Certified Ford dealer in Colma

Serramonte Ford in Colma, CA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (100/100 across 4 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $119 — above the CA median of $117

See Serramonte Ford’s grade and verified quotes →

Fremont Ford: CarEdge Certified Ford dealer in Newark

Fremont Ford in Newark, CA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (99/100 across 19 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $85 — below the CA median of $117

See Fremont Ford’s grade and verified quotes →

See every CarEdge Certified dealer →

Top 12 Ford Dealers in San Francisco Bay

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Serramonte Ford

Grade: A · Score: 100/100 · CarEdge Certified · Colma, CA

Serramonte Ford is the top-graded Ford dealer in San Francisco Bay by verified data (A grade, 100/100, 4 quotes from the past year) and one of two CarEdge Certified Ford dealers in San Francisco Bay. It guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Dealer fees: $119 — above the CA median of $117
  • Quotes, past year: 4
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

#2 — Hansel Ford

Grade: A · Score: 100/100 · Santa Rosa, CA

Hansel Ford put no quoted add-ons on any of its 8 quotes from the past year — rare for an A-grade Ford dealer.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: None in 8 quotes from the past year
  • Quotes, past year: 8

See full review & verified quotes →

#3 — Fremont Ford

Grade: A · Score: 99/100 · CarEdge Certified · Newark, CA

Fremont Ford is one of two CarEdge Certified Ford dealers in San Francisco Bay. Beyond its A grade (99/100 across 19 quotes from the past year), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Dealer fees: $85 — below the CA median of $117
  • Quotes, past year: 19
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

#4 — Ford Fairfield

Grade: A · Score: 98/100 · Fairfield, CA

Ford Fairfield earns the A grade with 40 quotes from the past year — one of the deepest datasets on this list.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: None in 40 quotes from the past year
  • Quotes, past year: 40

See full review & verified quotes →

#5 — Walnut Creek Ford

Grade: A · Score: 97/100 · Walnut Creek, CA

Not one of Walnut Creek Ford’s 13 quotes from the past year carried a quoted add-on — a clean record at the A grade.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: None in 13 quotes from the past year
  • Quotes, past year: 13

See full review & verified quotes →

#6 — Livermore Ford

Grade: A · Score: 97/100 · Livermore, CA

Livermore Ford earns an A-grade on the CarEdge Dealer Transparency Index, based on 4 quotes from the past year.

  • Dealer fees: $129 — above the CA median of $117
  • Quoted add-ons: On 1 of 4 quotes from the past year (25%)
  • Quotes, past year: 4

See full review & verified quotes →

#7 — Future Ford Of Concord

Grade: A · Score: 96/100 · Concord, CA

Future Ford Of Concord put quoted add-ons on just 10% of its quotes from the past year — light for an A-grade dealer.

  • Dealer fees: $116 — below the CA median of $117
  • Quoted add-ons: On 1 of 10 quotes from the past year (10%)
  • Quotes, past year: 10

See full review & verified quotes →

#8 — Capitol Ford

Grade: A · Score: 95/100 · San Jose, CA

Quoted add-ons showed on only 14% of Capitol Ford’s quotes from the past year — restrained by segment standards.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: On 1 of 7 quotes from the past year (14%)
  • Quotes, past year: 7

See full review & verified quotes →

#9 — Hansel Auto Group

Grade: A · Score: 95/100 · Santa Rosa, CA

Hansel Auto Group put quoted add-ons on just 20% of its quotes from the past year — light for an A-grade dealer.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: On 1 of 5 quotes from the past year (20%)
  • Quotes, past year: 5

See full review & verified quotes →

#10 — Hilltop Ford

Grade: A · Score: 91/100 · Richmond, CA

Quoted add-ons showed on only 18% of Hilltop Ford’s quotes from the past year — restrained by segment standards.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: On 2 of 11 quotes from the past year (18%)
  • Quotes, past year: 11

See full review & verified quotes →

#11 — Bill Brandt Ford

Grade: B · Score: 87/100 · Brentwood, CA

Bill Brandt Ford earns a solid B on verified data — dealer fees at or below the CA median. The one watch-out: quoted add-ons show on 70% of its quotes from the past year.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: On 7 of 10 quotes from the past year (70%)
  • Quotes, past year: 10

See full review & verified quotes →

#12 — Ford Of Oakland

Grade: B · Score: 86/100 · Oakland, CA

Ford Of Oakland grades a B — quoted add-ons appear on 67% of its quotes from the past year. Ask for an itemized OTD before signing.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: On 6 of 9 quotes from the past year (67%)
  • Quotes, past year: 9

See full review & verified quotes →

Limited Data

These Ford dealers in the San Francisco Bay metro have verified OTD data, but not yet enough quotes from the past year to rank. We’re actively collecting more quotes for these dealers.

  • Frontier Ford (Santa Clara, CA) — based on 3 quotes from the past year. View dealer page
  • The Ford Store San Leandro (San Leandro, CA) — based on 2 quotes from the past year. View dealer page
  • Hansel Ford Of Napa (Napa, CA) — based on 1 quote from the past year. View dealer page
  • Putnam Automotive (San Carlos, CA) — based on 1 quote from the past year. View dealer page
  • Towne Ford (Redwood City, CA) — based on 1 quote from the past year. View dealer page
  • Hansel Ford Of Petaluma (Petaluma, CA) — based on 3 quotes from the past year. View dealer page
  • All Star Ford (Pittsburg, CA) — based on 3 quotes from the past year. View dealer page
  • Sunnyvale Ford (Sunnyvale, CA) — based on 3 quotes from the past year. View dealer page
  • United Access Santa Rosa (Santa Rosa, CA) — based on 2 quotes from the past year. View dealer page
  • California Car Online (Dublin, CA) — based on 2 quotes from the past year. View dealer page
  • United Access Fremont (Fremont, CA) — based on 2 quotes from the past year. View dealer page
  • Mission Valley Ford (San Jose, CA) — based on 1 quote from the past year. View dealer page
  • Sager Ford (St. Helena, CA) — based on 2 quotes from the past year. View dealer page

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

San Francisco Bay Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Serramonte Ford (CarEdge Certified)ColmaA100$119—4
2Hansel FordSanta RosaA100$122None8
3Fremont Ford (CarEdge Certified)NewarkA99$85—19
4Ford FairfieldFairfieldA98$85None40
5Walnut Creek FordWalnut CreekA97$85None13
6Livermore FordLivermoreA97$12925%4
7Future Ford Of ConcordConcordA96$11610%10
8Capitol FordSan JoseA95$12214%7
9Hansel Auto GroupSanta RosaA95$8520%5
10Hilltop FordRichmondA91$8518%11
11Bill Brandt FordBrentwoodB87$8570%10
12Ford Of OaklandOaklandB86$8567%9

For the live list, including dealers graded since this page last updated, see the live Ford dealer rankings near San Francisco Bay on the CarEdge Dealer Transparency Index.

Compare Ford Dealers in Other Metros

CarEdge has graded Ford dealers in 71 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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